I can’t remember the last time European and USA fashion-conscious boys and girls thought Fila was hot. But Asia loves the brand.
Rep by the striking hot boys of Big Bang, I’ll wear Fila, if it means removing it from one of them. Just kidding!
This is wise and appropriate for the Italian company. Considering the extreme popularity of Big Bang, one could see the revival possibility for the brand. During the late ’90’s, the brand deflated in popularity among urban customers in the US as the demographic shifted interest towards boots and edgier street wear. Now, there’s hope for the label after all.
Now that Big Bang is here in the USA, to study music and dance, I can’t wait to see them perform. As for Fila…Meh.
via (DE)CONSTRUCTED GARMENTS by Danny Daily on 1/17/09
Thanks for the submission, Brian T!
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7 responses so far ↓
1 BerBer // Feb 19, 2009 at 8:29 pm
OMG! Big Bang!!! I just melted in my seat. I actually like Filas. I have a few sweatpants from there. I’m glad Big Bang is expanding internationally.
Hooray for first post!
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2 Will // Feb 20, 2009 at 1:03 am
I’ll tell you when, 1998 when I was still in the 5th grade. Grant Hill’s pair of white Fila’s were as hot as Jordans.
But since then, Fila has gone the way of FUBU.
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3 blissfulting // Feb 21, 2009 at 1:47 am
wow, fila’s…they were actually popular in my region of the USA a few years ago…don’t know about other parts of the country.
BIG BANG! woo! those are nice pictures of the boys too
seungri’s strong baby, hwaiting! hopefully it’ll be #1 for a a bit longer.
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4 AZN2 // Feb 25, 2009 at 11:38 pm
Fila is actually a Korean company…
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5 FK // Feb 27, 2009 at 12:04 pm
Damn, I love Fila. But, I’m old and I loved them in the 80s, so there you go.
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6 Danny Daily // May 6, 2009 at 1:07 pm
AZN2–Ummm no. FILA is Italian:
http://www.fila.com/us/eng/corporate/
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7 got-rice // Oct 11, 2009 at 3:39 pm
FILA thumbs down.
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