Whether it’s been by watching the latest Asian variety shows, soap operas, their very own children squirming at the sight of a belt, or rice paddies maturing, Asians have definitely demonstrated a more refined sense of “living it up.” That is, until Walt Disney launched a virus in the 1950s. Since then, Asians from around the world have swarmed to American Disneyland Resorts.
Now what makes Disneyland so attracting? Why do asians cough up the 400 dollars a night to stay in hotels, 18 dollars to rent strollers, or 25 dollars to purchase a small pizza? Let’s not forget the trade-off value and potential opportunity costs of time spent waiting in line. It’s quite simple, my dear non-asian as well as asian brethren: Asians love the name value, photo ops, and endless ways to display their wealth. We can’t leave out the obvious fun factor.
Check out this Asian Video about Disneyland China:
When asians hear “Disneyland,” images of Moses’ promise land come to mind. What better place to have a promise land than in America, the self proclaimed, “land of abundance.” Asians know that they have their own “Deez-knee wool” Tokyo or “Dis Nee Lan-Do” China. They also know that these are cheap knockoffs. This is the precisely why asians have to visit American Disneyland resorts before they die. There are many problems asians face upon arriving though.
Now, Disney has mastered the art of waiting in line. Asians, on the other hand, have not. The Disney Corporation, quite ingeniously, has implemented a few things to suppress the Asian tendency to cut in line, including: not showing the end of the line, decorating their lines with distracting elements, and exposing the lines to boutiques and restaurants.
Asians will in fact wait in line if they can’t see what lies before them. Distracting elements like waterfalls and rocks only give asians more ideas for home decor and ways to model their backyards. If they can see the long line ahead, they will have one person wait while the family sits smugly under the shade and picnics. Finally, when they’re full, they’ll creep back into line. Seeing stores is, lastly, a great way for asians to plan their agendas. Agendas that will not include buying food at Disneyland. When they stand in lines, Asians do not just stand stoically, as they’re constantly planning and prodding for breakfast, brunch, lunch, lunner, dinner, and possibly tomorrow’s brunchfast. Disneyland tests an Asian’s cleverness in terms of bringing a baby stroller to store a day’s worth of food hidden under loads of jackets and innocently call it “baby food” when asked. The locker is an Asian’s last resort. When Disneyland restaurants look appealing, Asians will find more “budget-friendly” alternatives off-campus. In simpler terms, they will turn Disney’s own marketing strategy against them.
For the more well-off asians, Disney offers a method of discrimination that makes Asians feel like Gods. When they purchase the well sought-after Fast Pass, Asians are making a wealth statement that allows them to zoom by lines that would otherwise cost them valuable time. Valuable time which could be better spent…
Taking Photos: When asians go to theme parks, it isn’t for the rides or attractions. It’s for the photo opportunities. Asians need as many photos of themselves in high-class places in order to show their friends how good they’ve been treating their families and how much money they’ve spent doing it. In fact, asians earn more respect as they acquire more pictures.
It’s also a great way to show off the sexy asian photo taking stance:
So why do Asians love Disneyland? They can flaunt their hard-earned dollars, take photo evidence of it, and then masquerade it behind a loving and caring temperament. Without Disneyland, asians wouldn’t have a reason to visit America or spend thousands of dollars on three days of “once in a lifetime” memories.
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